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Search resuls for: "Amazon Ads"


5 mentions found


☆ Here's the latest on Amazon's $31 billion ad business, which continues to grow despite the economic upheaval
  + stars: | 2022-12-27 | by ( Business Insider | ) www.businessinsider.com   time to read: +6 min
Amazon has become the third-biggest digital advertising company behind Google and Facebook, hitting $31 billion in ad revenue in 2021. Under CEO Andy Jassy, Amazon is shaking up its ad business to attract TV ad dollars, especially from advertisers that don't sell their products on its platform. Here's the latest on Amazon's moves to expand its advertising business and the growing competition. Amazon's ad business is big and growingAdvertising is a tiny sliver of Amazon's business, but it's one of the company's fastest-growing areas. Amazon's ad business is booming.
☆ Some Amazon advertisers are fuming after a Black Friday glitch cost them up to hundreds of thousands of dollars while others underspent and missed out on sales goals
  + stars: | 2022-11-28 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +4 min
Amazon's ad tool inaccurately showed how much advertisers spent on Black Friday campaigns. Ad buyers said the glitch cost them betweens tens of thousands to hundreds of thousands of dollars. The range of overspending varies wildly from tens of thousands of dollars to hundreds of thousands of dollars, the agencies said. Ad buyers often devote up to 80% to 90% of their Amazon ad budgets to these two formats. Another agency source suspects Amazon might decline to give their money back and simply tell advertisers that their overspent ad dollars drove sales.
☆ New Amazon ads presentation shows how the tech giant is pitching its NFL audience as superior to network TV's
  + stars: | 2022-10-31 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +1 min
Amazon is touting its exclusive NFL "Thursday Night Football" deal to boost its growing ad business. In a presentation, it said its football audience is younger and watching longer than TV networks' NFL viewers. Amazon's exclusive deal to stream the NFL's "Thursday Night Football" has pushed it into the mainstream of sports. It's also using NFL to sell its broader advertising business, which at $31 billion is one of its fastest-growing businesses, citing Nielsen, Amazon internal data, and other sources. Danielle Carney, director of ad sales for NFL Amazon Ads, made the pitch to advertisers at UnBoxed22, Amazon's showcase for vendors and advertisers, held in New York October 25-27.
☆ 3 ways that Amazon's advertising business is becoming as dominant as Google's
  + stars: | 2022-10-31 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +4 min
Amazon's advertising ambitions used to be focused on search ads to promote products available through Amazon's marketplace. But today, Amazon's ad business is the third biggest seller of digital advertising, behind Google and Meta, and that business drove $31 billion in revenue in 2021. Amazon Advertising is further extending its influence beyond its platform and across the entire internet, much like Google's sprawling advertising business. Amazon is using its giant cloud business AWS to make ads more powerful both on and off Amazon sitesAmazon has traditionally separated its advertising business from other business units like AWS, but those lines are gone. Amazon's adtech products that use AWS' technology exemplify how Amazon's ad business is proliferating across the digital advertising industry, and competing much more directly with Google than in the past.
☆ New Amazon presentation touts NFL success to fuel its growing ads business and shows how it's drawing younger audiences than linear TV
  + stars: | 2022-10-27 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +1 min
Amazon is touting its exclusive NFL "Thursday Night Football" deal to boost its growing ad business. In a presentation, it said its football audience is younger and watching longer than TV networks' NFL viewers. Amazon's exclusive deal to stream the NFL's "Thursday Night Football" has pushed it into the mainstream of sports. It's also using NFL to sell its broader advertising business, which at $31 billion is one of its fastest-growing businesses, citing Nielsen, Amazon internal data, and other sources. Danielle Carney, director of ad sales for NFL Amazon Ads, made the pitch to advertisers at UnBoxed22, Amazon's showcase for vendors and advertisers, held in New York October 25-27.
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